The Adobe Company will no longer be selling or distributing boxed software; their programs will now only be available via subscription. This includes popular products like Adobe Photoshop, InDesign and Premiere.
Adobe introduced their Creative Cloud (CC) in 2012, a subscription service that offers customers the use of its programs via a monthly fee. Nearly 500,000 people are now paying a monthly fee of between $10 and $50 for access to Adobe software products.
Adobe’s Vice-President, Scott Morris, said the Creative Cloud has s been highly successful for the company. The core of what’s called Creative Suite (CS) 6 contains new editions of InDesign, Photoshop, Premiere and about 12 other Adobe flagship programs. It will be released on June 17, 2013, by subscription only and identified as Creative Cloud (CC) instead of Creative Suite (CS).
Adobe’s boxed software previously sold from between $600 and $1,100 depending on which bundle of programs was purchased. Now customers will only be paying $49.99 monthly, and owners of CS3 – CS5 products will pay $29.99 each month for the first year. Students and teachers will be offered a discount price of $29.99 per month.
The option to pay for a single piece of software such as Photoshop is also available for new customers at $20 monthly, or $10 monthly for previous customers. Users can always access the software offline, unlike most cloud programs. However, it will need to be connected to Adobe once a month for verification and updates.
Morris explains that “This business model means no upfront costs, making our software more accessible to more people; you’ll get new features right away instead of waiting two years for them.” Adobe has decided that this will be their primary focus.
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